Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of optimising a website to improve its position in search engine rankings.
Approximately 90% of of potential customers do not look past the 3rd page of a web search when they are searching the web, so your business must be in the top 30 results, and ideally in the top 10.
Choosing the right keywords and creating a successful linking strategy is the foundation of any good search engine optimisation success. If you select the wrong keywords and don't have good quality links to your site, you won't get the business you want.
To propell your business into the top 10 of Google* requires time and effort. If any SEO company tells you anything different, then they are using 'black hat' techniques that could mean your site could be banned from many search engines, including Google.
* We refer to Google as the search engine of choice as it is used by the majority of people (approximately 60% of searches). Optimizing for one search engine will improve a sites ranking in other search engines as a matter of course.